Smartplay Group
March 2021 - Augast 2023
middle web designer
New verification
Pain: Users faced difficulties verifying their accounts, leading to support overload and potential loss of clients.
> Support calls on .com decreased by 70% (remaining 30% were service errors, which were later resolved).
> No support calls on .india.
Done: Researched and identified issues in the previous user-flow. Search and compare scenarios studying pros and cons. Brainstorm and selection of ideas. Created a new scenario based on research with high-quality mockups. Discussed it with various departments and friends in free time. Prepared a UI-kit and specifications for developers.
Mission, bonus and tournament cards & banners
Goal: Standardise the styles and create a unified card that meets all requirements.
> The only standardised card style matching all requirements.
> The new tournament banner style was removed.
> The graphic department's workload had reduced.
> Improved the visual appearance of the interface.
Done: Studied card variations and them usage. Created a board with all existing styles, decomposed cards, identified key elements for unity. Researched competitors and designed a prototype for adaptive testing on used pages. Researched visual patterns, and developed a unique style. Assigned tasks to the graphics department for necessary material creation. Prepared layouts and flexible components. Developed a comprehensive guide for designers and developers.
Login and registration in popup
Goal: Need to redesign old version to pop-up and add new login and registration methods.
> Added new login and registration methods and scenarios.
> Working with banners and adaptive became easier.
> Improved the visual appearance of the interface.
> The pop-up became more visually appealing and user-friendly.
Done: Studied methods and designs of competitors. Developed new login and registration scenarios step by step. Created a prototype pop-up for adaptive testing. Converted all scenarios into components. Refined the visual style of the pop-up window, and prepared specifications for graphic designers and developers.
Design System
Pain: Product was expanded without components and usage guidelines. Found conflicts in the colour palette and numerous styles.
> Refined the colour palette.
> Reduced the number of styles.
> Created a library to expedite work.
Done: Explored and analysed the product. Refined elements and removed excess. Created a colour palette with assigned roles for each colour. Tested colours in real and potential combinations. Converted all elements into components, and created a library. Developed specifications for departments.
Poker App
Goal: Establish a brand style for the application during the transition to a gaming platform.
> Players liked our app design.
> Tournament banners and game type icons were redesigned to acquire the brand style.
> Specifications developed for application tasks during the transition.
Done: Created a prototype based on the original app. Integrated the brand colour palette into the interface. Designed and selected colours for type of games icons, developed a style for tournament banners, tested scaling for save zones, selected colours for gaming buttons and lobby markers. Developed specifications and prepared material for developers.
Other tasks
> Improved header with menu and footer.
> Search and filters for slot page.
> Designed the product for other countries.
> Fixed adaptive slot cards and created markers, along with a specification.
> Designed pills and drop-downs with categories.
> Table with statuses for the "Friend Bonus" promotion.
> Landing pages.
> Email letters.
> Transition to the PlayTech gaming platform. Design of the gaming store in the application.
Poker app (NDA)
Casino gaming page (NDA)
Lending (NDA)
P2P (NDA)