Smartplay Group
March 2021 - Augast 2023
middle web designer
New verification

Pain:
Users faced difficulties verifying their accounts, leading to support overload and potential loss of clients.

> Support calls on .com decreased by 70% (remaining 30% were service errors, which were later resolved).
> No support calls on .india.        

Done: Researched and identified issues in the previous user-flow. Search and compare scenarios studying pros and cons. Brainstorm and selection of ideas. Created a new scenario based on research with high-quality mockups. Discussed it with various departments and friends in free time. Prepared a UI-kit and specifications for developers.


Mission, bonus and tournament cards & banners

Goal: Standardise the styles and create a unified card that meets all requirements.

> The only standardised card style matching all requirements.
> The new tournament banner style was removed.
> The graphic department's workload had reduced.
> Improved the visual appearance of the interface.

Done: Studied card variations and them usage. Created a board with all existing styles, decomposed cards, identified key elements for unity. Researched competitors and designed a prototype for adaptive testing on used pages. Researched visual patterns, and developed a unique style. Assigned tasks to the graphics department for necessary material creation. Prepared layouts and flexible components. Developed a comprehensive guide for designers and developers.


Login and registration in popup

Goal: Need to redesign old version to pop-up and add new login and registration methods.

> Added new login and registration methods and scenarios.
> Working with banners and adaptive became easier.
> Improved the visual appearance of the interface.
> The pop-up became more visually appealing and user-friendly.

Done: Studied methods and designs of competitors. Developed new login and registration scenarios step by step. Created a prototype pop-up for adaptive testing. Converted all scenarios into components. Refined the visual style of the pop-up window, and prepared specifications for graphic designers and developers. 


Design System

Pain: Product was expanded without components and usage guidelines. Found conflicts in the colour palette and numerous styles.

> Refined the colour palette.
> Reduced the number of styles.
> Created a library to expedite work.

Done: Explored and analysed the product. Refined elements and removed excess. Created a colour palette with assigned roles for each colour. Tested colours in real and potential combinations. Converted all elements into components, and created a library. Developed specifications for departments.


Poker App

Goal: Establish a brand style for the application during the transition to a gaming platform.

> Players liked our app design.
> Tournament banners and game type icons were redesigned to acquire the brand style.
> Specifications developed for application tasks during the transition.

Done: Created a prototype based on the original app. Integrated the brand colour palette into the interface. Designed and selected colours for type of games icons, developed a style for tournament banners, tested scaling for save zones, selected colours for gaming buttons and lobby markers. Developed specifications and prepared material for developers. 


Other tasks

>
Improved header with menu and footer.
> Search and filters for slot page.
>
Designed the product for other countries.
> Fixed adaptive slot cards and created markers, along with a specification.
Designed pills and drop-downs with categories.
Table with statuses for the "Friend Bonus" promotion.
Landing pages.
Email letters.
Transition to the PlayTech gaming platform. Design of the gaming store in the application.


Poker app (NDA)

Casino gaming page (NDA)

Lending (NDA)

P2P (NDA)

Prof-itGoogle newsWeb cases