year 2009

“Dude, we've been invited to play at a concert in a week. You know your way around computers, so let's create a promotional poster”

That's how I faced my first design challenge and complex software interfaces. We were inspired by movies that portrayed big companies' attitudes towards design as a culture. So, we started to evolve a design culture within our community and apply it everywhere.

Posters, animations, event decorations, show-concerts with eyes painted like Jared Leto's - all of this elicited different emotions from the audience. We saw firsthand how creativity could unite people together. And despite everything, we continued to push the boundaries of design culture

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